The analysis of the data collected shows that the targeted group’s capacity to use classical music as a ‘tool’ exceeds their own perceptions, they don’t call classical music ” aware listening ” as a background music for work/study/need to be calming, but rather they use the function of classical music subconsciously. This has inspired me to focus on how to integrate classical music into the lifestyle of young people in my next convention design and to create a positive impact (generating good impressions and emotions) rather than applying it mechanically as the primary goal.
Reaching the stakeholders easily requires an understanding of their routes and areas of residence. After searching the web and visiting the site, East London is one of the places where the young people is highly active, because it is one of the core areas where pop culture is concentrated. The area is home to a number of trendy cafes, restaurants and shopping store(lifestyle/clothing), making it a popular activity area for young people. I will try to design one of my subsequent conventions in East London to achieve better results and to get valuable feedback.
This video is a part of interviews due to the file size is too large.